Understand the traffic to your link page

Views and clicks answer different questions

A page view records a visit to your published profile. A link click records an interaction with a destination on that page. One visitor can view more than once or click several links, so neither number is a count of unique customers.

Use views to understand activity and link clicks to decide what visitors can find. If your latest release gets buried below older links, move it higher and compare a similar period after the change.

Choose the history you need

Free currently includes seven-day reporting, click-through rate, referrer, device and country breakdowns, plus CSV and JSON analytics export. Pro extends the reporting window to 30, 90 or 365 days.

Compare equivalent periods and account for promotions, weekends and changes to your links. A change after a redesign does not establish that the redesign caused it.

Where visitors come from

Referrers can help you see which websites or social platforms send visitors. Some apps and browsers omit referral information, so a missing source does not mean that a visitor typed your URL directly.

Device and country breakdowns describe traffic patterns. They do not identify an individual visitor or establish why someone clicked.

A click is not a confirmed sale

NexLink connects visitors to your existing checkout, shop or booking service. It does not process those transactions, and a click on a store link does not confirm a purchase. Check the destination service for completed orders or bookings.

Keep your exported reports private when they contain business-sensitive information. Publish aggregate results only when you have permission and enough context to explain them.

A useful first review

• Choose one goal, such as getting listeners to your latest release.
• Put that destination first and label it with a clear action.
• Review views and clicks over a consistent period.
• Change one meaningful part of the page, then compare with context.