What is Linktree?

NexLink publishes this page. It explains the Linktree brand in plain language and then describes NexLink using our own plan details. It is not a ranking of every link-in-bio product.

What is Linktree in one sentence?

Linktree is a branded link-in-bio page: one linktr.ee address that opens a list of links you choose.

Someone who says “my Linktree” means that linktr.ee page, not an Instagram feature. The social app still only offers its own profile fields. Linktree is the page those fields can open.

How Linktree works

Linktree’s site describes the product as a link-in-bio platform: one shareable URL on linktr.ee that connects a profile to the places you publish, sell or share (checked October 27, 2026 on linktr.ee). You sign up on Linktree, add buttons, and copy the finished address into a social profile.

You publish a page, often at an address shaped like linktr.ee/yourname, and paste it into the website field on Instagram, TikTok, YouTube or another profile that allows a site link. A follower taps that field and lands on your list: a shop, a newsletter, a video, a booking page. You can change the buttons later without sending everyone a new URL.

The exact profile control differs by app. On Instagram, the website field is separate from the bio text; see how to add an Instagram bio link and how to write the bio above it. TikTok has its own eligibility rules; see how TikTok website links work. A link-in-bio tool cannot create a website field the app has not given your account. Put the destination that matches your current post near the top. Example layouts are fictional arrangements, not customer results.

Is Linktree free?

Yes. A free plan exists. Checked October 27, 2026, linktr.ee/s/pricing describes a free tier plus three paid tiers: Starter, Pro and Premium. Pricing varies by region and is shown in local currency. Most plans offer monthly and annual billing, and annual billing is discounted. The public summary describes the free tier as unlimited links with core appearance options and basic analytics. Paid tiers add further appearance, analytics, commerce and support options. This page does not repeat dollar amounts, because that summary did not list a US price on this check.

For a US dollar table with its own date stamp, use Linktree pricing (US list prices checked October 15, 2026 on that page). Re-open Linktree’s pricing page before you pay. Coupons, promotions and regional adjustments can change what your account sees. Linktree’s home page, checked the same day, says the product is free to start and that paid plans unlock analytics, customisation, commerce and monetisation features.

Linktree vs "link in bio"

Linktree is a brand. “Link in bio” is the category. A link in bio is the clickable website on a social profile. It might open one shop or article, or it might open a small page that lists several destinations. Any tool in the category, including a page you build yourself, can play that role. Linktree became a common name for the pattern, the way people sometimes say a brand name when they mean the product type.

You do not need a Linktree account to have a link in bio. You can point the profile field at your own site. You only need a hub when you want several destinations behind one address, or when you want to update those destinations without editing the profile again.

Do you need Linktree — or any link-in-bio tool?

Stay on Linktree if your audience already knows your linktr.ee URL, if the free plan’s limits fit how you work, or if you rely on a paid Linktree feature you have already checked on their pricing page. Switching has a real cost: captions, stories and other profiles may still tell people to open the old address. Keep the old page available, or update those mentions, before you abandon it.

Switch, or start somewhere else, if you want different free limits or a different set of features. A direct link to one product page can also be the clearer choice when you only have one thing to promote. A hub adds a tap. Use it when the choice on the other side is worth that extra step.

If you are comparing several products rather than learning the name, start with Linktree alternatives, the NexLink vs Linktree, Beacons and Lnk.Bio comparison, or the 2026 link-in-bio tools roundup. Those pages own the side-by-side detail. This page stops at the definition.

A free alternative: NexLink

NexLink is a link-in-bio builder on iOS, Android and the web. It is free for up to two sites. Each page can hold up to 50 links. Free includes scheduling, email or WhatsApp lead capture, and seven-day analytics you can export. Free pages show a NexLink badge. Pro is $4.99 a month or $29.99 a year and adds branding removal, unlimited sites and a longer analytics history. The 50-link cap remains on Pro. Confirm the current matrix on NexLink pricing before you choose a plan. NexLink does not process checkout on your behalf; it links to the shop, booking page or newsletter you already use.

A published NexLink address looks like bio.nexl.ink/your-name. That path is a placeholder for the username you pick. It is not a claim about a real customer. Templates are recipes you recreate in the editor. Analytics count page views and link clicks; they do not name the Instagram account behind a tap.

Make a free link-in-bio page — start at app.nexl.ink. If you want the wider comparison first, read Linktree alternatives.